10 most Instagram-able ski destinations

Article posted 11 February 2020

10 most Instagram-able ski destinations

What’s one vital factor in choosing your ski holiday destination? How great the photos will look, of course. Those awesome skiing and snowboarding shots framed by snow-capped mountains tell your followers two things:

  • The slopes are excellent.

  • The location is stunning.

We looked at which ski destinations have been getting the most traction on Instagram. Using a social listening tool, we tracked Instagram posts where resorts were tagged or mentioned in 2019. From there, we uncovered the most photogenic destinations.

It turns out it’s Alpine holidays skiers and snowboarders want to shout about most on the ‘gram. More specifically, these top-10 most Instagram-able snowy getaways.

1. Courchevel, France

Among the resorts in Les Trois Vallées, the world’s biggest ski area, lies this gem: Courchevel. It’s made up of a handful of villages you can travel to by lift, road or, of course, ski or snowboard.

With classic Alpine architecture, woodland areas, quiet mountain tops, and slopes for novices and daredevils alike, there are plenty of photo opportunities both on the piste and the streets.

Instagram users agreed, featuring Courchevel in a total of 1,480 photos, making it the most popular ski destination on Instagram. It also beat its nearest rivals, Val-d’Isère and Tignes Val Claret, to the top spot.

2. Chamonix, France

This popular French destination lies just north of Mont Blanc, the highest mountain in the Alps, and is close to picturesque peaks like the Aiguilles Rouges and the Aiguille du Midi. So, there are some exciting mountain shots right there.

Of course, it’s a destination with a long history of skiing and snowboarding – the first Winter Olympics was held here in 1924. So, whether you’re looking for a jaw-dropping landscape or want to show off your skills on famed slopes, you’ll get some fab pictures.

That’s probably why it’s the second most popular ski destination on Instagram, with 1,310 posts tagging or mentioning this location in 2019.

3. Val-d'Isère, France

Val-d’Isère shares the Tarentaise Valley with Courcheval and takes third place, with 1,280 Instagram photos shared of this destination.

This renowned resort is situated in l’Espace Killy ski area, which it shares with fellow resort Tignes – you can get between the two resorts on the pistes. L’Espace Killy may not have the size of Les Trois Valley but it boasts beauty. Stay in the adorable Val-d’Isère village, encircled by tall mountains. If you’re putting on skis for the first time, you’ll find some beginner-friendly slopes. As for the experienced skiers, well, there’s a reason this resort hosts the FIS Alpine Ski World Cup every year.

While you’ll generally find plenty of powder, there are also snow cannons on certain slopes to top up on days when they’re heavily skied. Bottom line, you’ll always find chances for shots where you can show off your skiing prowess.

4. Tignes Val Claret, France

Elsewhere in l’Espace Killy ski area, Tignes Val Claret offers more than 300km of varied terrain you can take to on your skis or snowboard. It has options for beginner skiers but, due to its trickier runs and glacier skiing, the more experienced daredevils will get the best out of this location.

If you’re among this crowd, you’re in the right place to get a great photo of your snow sports skills. That’ll partly explain the 988 tags or mentions of this advanced skiers’ paradise on Instagram. There’s also something to be said of the high-altitude mountain views that Tignes Val Claret has to offer, as the village sits at 2,100m, as well as the activities around the area.

Should you decide you want to explore beyond Tignes Val Claret, there are four more villages around Tignes to visit – Tignes le Lac, Tignes-les-Brévières, Le Lavachet, and Tignes Les Boisses – and you could take a trip across to Val-d’Isère. Seems like wherever you are in l’Espace Killy, you’ll be able to capture beautiful photos.

5. Morzine, France

A pretty town full of chalets, coupled with pistes flanked by woodland. What Morzine lacks in altitude it makes up for with its welcoming attitude. Its shallower slopes make it a great place to try out skiing or snowboarding for the first time, or getting to grips with more intermediate runs, which is perhaps why it’s a popular destination for families.

Beginner and intermediate friendly slopes also mean you might have an easier time finding somewhere to slow down and get some snaps of your friends carving on their snowboards.

Certainly, Instagram users found enough action shots and stunning landscapes to rack up 891 tags and mentions of Morzine.

6. Cervinia, Italy

It’s not just France that promises an excellent Alpine holiday, this Italian retreat made it into the top 10 with Instagram users sharing 884 photos from Cervinia-Valtournenche-Zermatt, which stretches from Italy to Switzerland, in 2019.

Cervinia is a great destination for guaranteed snow throughout the season, and you can still go glacier skiing over the summer. Take to one of its most iconic sights, the Matterhorn, to try out the Glacier Paradise and get your winter sports fix at high altitudes – not to mention some incredible views.

Skiers and snowboarders are spoiled for choice when it comes to on and off-piste skiing options, and there are gentler slopes for those just starting out. If you’re an expert looking for a challenge, you can easily head over to Zermatt for the day to see what’s on offer there.

Whether you’re a daredevil skier on the lookout for an off-piste adventure, a novice snowboarder admiring the mountain scenery, or you just want to kick back and enjoy a winter break, there are plenty of chances to capture snapshots that’ll get you a lot of likes.

7. Livigno, Italy

Livigno, is found high up in the mountains close to the Swiss border. It’s famed for its choice of slopes for all skiers and snowboarders, its busy après-ski culture, and its reputation as a cheap shopping metropolis thanks to its duty-free status.

But you’ll want to balance your shopping for bargains with taking the time to appreciate the pretty much guaranteed snow on the slopes from the end of November to the beginning of May.

While Instagram users snapped 410 photos of the high-altitude sights and skiing skills you can find in Livigno, it’s probably going to see many more when it hosts the freestyle and snowboarding events of the 2026 Milan-Cortina Winter Olympics.

8. Swiss Alps, Switzerland

There are plenty of locations and activities to be explored and enjoyed throughout the expansive Swiss Alps. From snow-capped mountains to secluded lakes, and traditional alpine architecture through to the customs and traditions of its regions, you’ll have plenty of unique photo opportunities. And that’s before you get on your skis or snowboard.

You’ll find the right kind of terrain for your ability level somewhere in the Swiss alps: in areas like Jungfrau, and Interlaken, as well spots already in or near the top 10 – Saint-Moritz Roi Soleil, and Zermatt, which is linked to the Cervinia-Valtournenche ski area just over the Italian border.

Throughout this part of the Alps, Instagram users absolutely had to share 271 photos of the snow sports and scenery that they were enjoying in 2019.

9. Ischgl, Austria

Head to the most eastern destination in the top 10, the Austrian resort of Ischgl, for a choice of chilled-out slopes and daring off-piste options. You’re sure to find snow around Ischgl and elsewhere within the Silvretta Arena ski area, which stretches across the Swiss border to the town of Samnaun.

When you aren’t skiing or snowboarding, you can experience the resort’s renowned après-ski culture. Its start- and end-of-season Top of the Mountain Concerts are a definite highlight, having hosted stars Bob Dylan, Beyoncé, and Elton John.

Ischgl’s beautiful views and excellent selection of ski terrain encouraged Instagram users to tag this destination within 267 during 2019.

10. Saint-Moritz Roi Soleil, Switzerland

The glitz of Saint-Moritz is one of the ski destinations of choice for the rich and famous, so you can go celeb spotting before escaping to the slightly more secluded and relaxing Saint-Moritz Roi Soleil.

Nestled in the Engadine valley, this resort is ideal for family friendly holidays. It offers over 350 km of slopes, where you can show off your skills while letting your kids safely try out skiing for the first time.

In this resort and over into Saint-Moritz, there are no shortage of photo opportunities, which explains the 78 Instagram posts in 2019 tagging Saint-Moritz Roi Soleil. Enjoy stunning views of mountain tops, the frozen lake, the Swiss architecture, and get a bit of snow sports history; Saint Moritz was the host of the 1928 and 1948 Winter Olympics.

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The Alps retains its reputation as the go-to place for winter sports. As well as having almost guaranteed snow and exciting slopes, many of its destinations boast breath-taking scenery. And combining these things in one shot will get you plenty of social media attention, right? That’s why Instagram users rate these destinations. If this top five has you dreaming of your own snowy photoshoot then check out what ski holidays we have to offer.

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