The future of ski fashion

Article posted December 2019

The European and North American ski seasons are here, which means it’s time to think about updating your snow-ready wardrobe. But, it’s not all about simply looking good. It’s time to look to the future. The next generation of ski wear and accessories includes high-tech gadgetry that could save your life, vegan and sustainable ski fashion that does its bit for the environment, and awesome HD cameras to capture those Insta-worthy action shots.

Jonathan Chippindale, CEO of Holition (a digital retail agency that specialise in humanising technology in the fashion and beauty industries), had this to say about the future of ski wear:‘’When I look at the future generations, they’re not just talking about sustainability ‐ they’re already doing it. I can’t see any Gen Z coming through who would buy non‐sustainable ski products.’’ ‘’I do a lot of work with Central Saint Martins’ Material Futures Programme, where students take on a future‐facing design approach. They think strategically and look at the full spectrum of materiality in working out the requirements of the textiles of the future. These young designers look at design from a very human perspective and create fashion that is designed for the environment.’’

So, before you pack your bags and get ready to hit the powder, check out some of the hottest sustainable and tech-savvy ski fashion and accessories set to make a splash in 2020.

Vegan and sustainable ski wear

Cruelty-free ski wear is in vogue this season, with plenty of vegan and sustainable clothing and accessories designed to keep you warm on the slopes while minimising harm to animals and the environment. Swapping out a ski jacket that uses real down (which, in some cases, may be plucked from live birds) for a synthetic fleece or plant-based down can make a positive impact on the planet, without compromising on comfort or style.
• Plant-based down ski jacket: Stylish, snug, and cruelty-free, this head-turning plant-based ski jacket will keep you warm on the chilliest piste.
• Synthetic hat and gloves: Made from 100% GOTS (global organic textile standard) certified organic wool to keep you nice and toasty.
• Non-leather boa boots: These stylish vegan boots are designed to make a statement as you hit the après ski scene.

Ultra-HD smart ski cameras

If you’ve not captured it in crystal-clear HD in the 21st century, did it even happen? The next generation of sports cameras steps things up a few notches, utilising everything from machine learning and AI to 8K live streaming.
• Machine learning and AI ski camera: It can be easy to lose members of your party on the slopes, but not with a nifty AI camera, which uses machine learning to identify individuals from distance.
• 8K live streaming: Forget those shaky images that look like VHS from the 1980s, 8K live streaming will make your audience feel like they’re right there with you.
• Voice control ski camera: Never miss a picture-perfect view again as you descend the slopes with a voice-activated, ultra-HD 8K camera.

Wearable ski tech

Tomorrow’s technology is brimming with super-cool accessories and clothing you never knew you couldn’t live without. From life-saving rescue systems to smart helmets and Bluetooth gloves, there’s enough state-of-the-art ski gear in the pipeline to keep even the biggest of tech geeks happy.

• Recco rescue system jacket: This ingenious jacket contains a special reflector and detector that can be picked up easily by search and rescue teams. A lifesaver – literally.
• Helly Hansen Life Pocket: Three times warmer than a standard ski jacket, the Life Pocket will prevent your smartphone from suffering from temporary shut down and premature battery drain caused by cold mountain temperatures.
• Bluetooth gloves: You’ll never lose your skiing buddies again with these Bluetooth gloves, which allow you to make and receive calls without even touching your phone.
• Smart helmet: With its built-in mic and speaker, you’ll never get bored queueing for the ski lift again with your favourite playlist blasting out.
• Power sock: Keep your feet extra toasty on the slopes with these battery-powered heated socks.

THE ULTIMATE SKI OUTFIT 2020

Combining clever technology to tweak your performance and keep you connected to the outside world, vegan-friendly accessories and sweat-proof textiles, we present to you the ultimate ski outfit for 2020.
• Non-leather boa boots
• Sweat-proof jacket
• Bluetooth gloves and helmet

Digital ski instructors, built-in search and rescue tech, and sustainable skiwear and more are changing the face of skiing as we know it. In order to help us raise our game and stay connected to the outside world. To keep up to speed with the latest news in ski travel, head over to our blog.

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