Club Med is pleased to share the seventh annual ski report examining the latest developments and trends which are set to influence the winter 2019 / 2020 season and beyond. This year, Club Med, together with futurologist Dr Ian Pearson have explored the future of skiing and snowboarding in an exclusive chapter for this report.
Brits are wanting more from their winter sports holiday than ever before, and in particular, are looking to get the best value for their money. The French Alps tops the list for being the best value country for a winter sports holiday and once again proves to be the most popular destination with over a third of Brits booking a ski and snowboard holiday there this year. Perhaps unsurprisingly, the shifts in the global economy accelerated by the political uncertainty of the past twelve months, is having an impact in the way in which Brits are booking their holidays.
Research from the report also highlights the positive impacts of skiing and snowboarding on peoples’ mental health. Here the report delves deeper into the rise of Brits looking for digital detox holidays and the increase in other non-ski led activities on traditional winter sports holidays to boost mood and overall relaxation. Another trend explored by The Evolution of the Ski Market - 2019 and Beyond is the state of fashion on the slopes. While this part might be more style than substance, Brits are also eager to learn new skills on holidays, with more than two in five citing they learnt three or more new skills while on holiday in the past five years – with skiing ranking the highest.
Finally, we take a look at the future of the winter sports holiday and how this is set to transform over the next 30 years and beyond - based on expert insights from Dr Ian Pearson. In this chapter, Dr Pearson explores how the evolution of technology can be applied to the travel industry and what we can expect from our future winter sports holidays. Notably, Dr Pearson takes a look at how a combination of virtual reality (VR), augmented reality (AR) and blended, mixed reality (XR) will transform the way people experience skiing and snowboarding both on and off the slopes.