Club Med sixth annual ski report shows that European destinations remain favorites for British skiers and snowboarders despite Brexit and the official exit from the EU due to take place during the upcoming ski season. A significant 84% of Brits are still likely to go on a skiing or snowboarding holiday and 28% visiting the French Alps last winter making it the top ski destination. This being reinforced by Club Med's data for the 2018/19 winter season, with sales in French and Italian ski resorts up by 10% versus last year.
However, 34% of those polled said that Brexit might make them rethink their holiday choice, with destinations in Eastern Europe becoming increasingly popular option. Brits are seeking adventures outside the traditional ski domains to countries such as Croatia, Slovenia and Bulgaria, all featuring on the top ten list of destinations in people's mind.
The report also takes a look at the latest technology on the slopes with trends such as wearable tech and VR on the rise. More than one in ten people (13%) are planning to pack a drone this year and one in two people (48%) say they would use a drone guide on the slopes if offered.
Finally, we take a look at booking habits and the decisions behind people's choices, with findings showing that climate change is increasingly featured. Nearly a third (27%) say they will be choosing a resort at a higher altitude for the coming season and 63% or people say that it is important that their chosen destination offers glacier skiing with year-round snow.